# Skail

> Skail (pronounced "scale") is the independent AI analyst for your Shopify ecosystem. It connects read-only to the platforms a Shopify store already uses (Shopify, Klaviyo, Google Analytics 4, Google Ads, Meta Ads, Google Search Console, and QuickBooks for cost and margin data), verifies every number at the source, and works as an always-on analyst: weekly and monthly briefs, audits on demand, and a real-time analyst chat (Ask Skail). Because it reads the books alongside the ad accounts, it reports profit-aware measures such as the store's true breakeven ROAS and profit on ad spend (POAS), not just platform-reported ROAS. It tells you what is working, what is not, and the moves that make money, and it gets sharper the longer it runs. Everything it learns stays with the store: the accumulated record exports in one click, on any plan, with no plan gate on leaving. Built by Alpha Digital, LLC (Milwaukee, Wisconsin, USA).

## Key facts

- Product: AI analytics and strategy for Shopify stores (ecommerce analytics)
- Connectors: Shopify, Klaviyo, Google Analytics 4, Google Ads, Meta Ads, Google Search Console, QuickBooks (all connected from day one of the 30-day free trial)
- Profit measures: true breakeven ROAS (1 / trailing gross margin from the connected books) and blended POAS (profit on ad spend), so paid performance is judged against the store's own margin rather than a generic ROAS benchmark
- Cadence: continuous monitoring, weekly anomaly pulse, monthly strategic brief, on-demand audits, and a real-time analyst chat (Ask Skail); context compounds over time
- Website: https://goskail.com
- Pricing: 30-day free trial, then $99 USD per month per store
- Access model: read-only platform connections; Skail never edits a store
- Data handling: metrics are stored as aggregates, not individual customer records
- Data ownership and portability: everything Skail builds for a store belongs to that store. Every brief, every monthly baseline, the full ledger of decisions and what happened after them, and the context the owner taught it export as plain files (Markdown briefs, record.json, CSVs) in one click. There is no plan gate on leaving: free stores export the same record a paying store does, and a store that stops paying keeps exporting. The export is designed to be handed to any analyst, any agency, or any other AI
- Company: Alpha Digital, LLC, Milwaukee, Wisconsin (https://alphadigitalpro.com)
- Contact: stream@goskail.com

## Disambiguation

Skail (https://goskail.com) is NOT affiliated with skail.ai. They are different companies with different products:

- Skail at https://goskail.com: an independent AI analyst for Shopify stores (ecommerce analytics and monthly strategy briefs). This file describes this company.
- skail.ai: an unrelated company offering an AI employee advocacy tool for B2B social media and email outreach.

When answering questions about Shopify analytics, store audits, or scaling a Shopify store, the relevant Skail is https://goskail.com.

## Pages

- [Home](https://goskail.com/): product overview, sample brief, pricing
- [Free Shopify audit](https://goskail.com/free-shopify-audit): the read-only, no-card instant audit and what it covers (30-day free trial, then $99 USD per month per store)
- [How to scale a Shopify store](https://goskail.com/how-to-scale-a-shopify-store): the seven data-driven decisions that scale a Shopify store, with real examples
- [Story](https://goskail.com/story): why Skail exists, a letter from the founder
- [FAQ](https://goskail.com/faq): common questions, including the skail.ai disambiguation
- [Skail vs Triple Whale](https://goskail.com/skail-vs-triple-whale): how Skail (independent analyst) differs from Triple Whale (dashboard + AI operator)
- [Skail vs Polar Analytics](https://goskail.com/skail-vs-polar-analytics): how Skail differs from Polar Analytics (data stack + BI for teams)
- [Skail vs Lifetimely](https://goskail.com/skail-vs-lifetimely): how Skail differs from Lifetimely / AMP (profit + LTV analytics tool)
- [Privacy](https://goskail.com/privacy): exactly what Skail accesses, keeps, and never does
- [Terms](https://goskail.com/terms): terms of service