Never cut a winner on a bad week.
A thirty-day window is a snapshot, and snapshots mislead. Skail checks every recommendation that moves money against the entity's own long record before it ever reaches you.
Your first 30 days are free. After that it is $99 per month, billed through Shopify. Cancel anytime.
Every spend move meets the record first
Before any finding that moves money reaches you, it is checked against that entity's own trailing twelve months. Anything the long record does not support is demoted to watch, with the contrast shown.
One level deeper than the problem appears
A campaign that looks broken is usually one ad set or one placement. Skail goes a level below where the symptom shows: campaign to ad set, ad set to ad, ad to placement. Naming the entity that is actually costing you money is the difference between a recommendation you can act on and a number you have to go investigate.
Blended, not platform-reported
Meta and Google each claim the same sale, so adding their reported revenue together produces a number larger than your store made. Skail never sums platform-reported revenue. It sets paid against what Shopify actually recorded and presents the range with each model named.
What to scale, and the smallest test that proves it
Cutting is easy to recommend and rarely grows anything. Every brief carries the scaling side too: which entity has earned more budget on its own record, and the smallest test that would confirm it before real money follows.
A placement was flagged for a spend cut on a thirty-day window showing 0.67x on four purchases. That same placement's own seven-month record read 2.45x on eighty-nine purchases, at the best cost per acquisition in the account.
The long-range figure was already in the report. Printing a number is not the same as enforcing it, which is why the check now runs against every money-moving finding automatically rather than depending on somebody noticing.
A real finding on a store running Skail. Stores are never named and no figure that identifies one is published.
Skail connects read-only. It can look and never touch: no orders placed, no prices changed, no budgets adjusted, no emails sent. Every permission it asks for is listed in full.
See it on a walkthrough.
30 minutes with Dan, the founder. You do not need to connect anything or share any data to see what Skail does.