Comparison
Skail vs Lifetimely
Short version: they do different jobs. Lifetimely (now part of AMP) is a profit and lifetime-value tool that is strong on margin detail. Skail is the independent, always-on AI analyst that reads your whole ecosystem and hands the owner the verdict. This page lays out the difference plainly, with Lifetimely's pricing verified from their own site in July 2026, so you can pick the right tool, or run both.
The short answer
- Choose Lifetimely if your main need is a detailed daily profit-and-loss view with strong lifetime-value and cohort analysis.
- Choose Skail if you want an independent analyst that reads across your whole ecosystem and tells you what to do next, not just what your margins are.
- Run both if you want the deep profit detail and an independent cross-platform read that reasons over the bigger picture.
Side by side
| Skail | Lifetimely (AMP) | |
|---|---|---|
| What it is | Independent AI analyst for the owner | Profit + LTV analytics tool |
| Core deliverable | Weekly + monthly briefs, on-demand audits, real-time chat | Daily P&L, LTV/cohort dashboards, Profit Agent |
| Scope | Whole ecosystem: revenue, email, ads, retention | Profit and lifetime value |
| Who it works for | The store owner | Owners focused on margin and LTV |
| Access to your store | Read-only, always | Read (P&L data across channels) |
| Pricing | $99/mo flat, 30 days free | Free tier, paid $149 to $999/mo, scales with orders |
| Setup | Connect read-only in minutes | Connect channels and integrations |
| Best for | Owners who want the cross-platform verdict | Owners who want granular profit + LTV |
What Lifetimely is genuinely good at
Lifetimely, now part of AMP, is a strong profit-analytics tool. It tracks true profit and loss and customer lifetime value across your channels, built on data from tens of thousands of stores, and its Profit Agent monitors performance around the clock and proposes actions. If your primary question is "what is my real margin and LTV, day by day," Lifetimely is purpose-built for that. Its pricing scales with your order volume, from a free tier up to $999 per month for high-volume stores.
What Skail does differently
Skail is not just a profit tracker. It is an independent analyst across your whole ecosystem. It connects read-only to your storefront, email, analytics, and ad accounts, and to your books through QuickBooks, so margin comes from your own accounting rather than costs you keep up to date by hand. It verifies every number at the source (it never estimates a figure it can confirm) and reasons across revenue, email, paid, and retention together, not profit alone. Then it works as an always-on analyst: weekly and monthly briefs, an audit on demand whenever you want one, and a real-time chat you can ask anything. It works for the owner, and it is a flat $99 per month that does not climb as your store grows.
Common questions
What is the difference between Skail and Lifetimely?
Lifetimely (now part of AMP) is a profit-analytics tool: it tracks true profit and loss and customer lifetime value across your channels, with a Profit Agent that monitors performance and proposes actions. Skail is an independent AI analyst across your whole ecosystem: it verifies every number at the source, reasons across revenue, email, ads, and retention together, briefs you weekly and monthly, audits on demand, and answers whatever you ask in real time. Lifetimely is focused on profit and LTV; Skail is the cross-platform analyst that hands the owner the verdict.
Is Skail a Lifetimely alternative?
It depends on your main need. If you want a detailed daily profit-and-loss view and strong LTV and cohort analysis, Lifetimely is genuinely good at that. If you want an independent analyst that reads across your whole ecosystem and tells you what to do next, not just what your margins are, Skail is built for that. The two also pair well: profit detail from one, an independent cross-platform read from the other.
How much does Lifetimely cost compared to Skail?
Lifetimely (AMP) scales with your order volume: a free tier up to 50 orders per month, then paid plans from $149 per month up to $999 per month for high-volume stores, with Amazon data as a $75 per month add-on. Skail is 30 days free, then a flat $99 per month, and the price does not change as your store grows.
Can I use Skail and Lifetimely together?
Yes, and it is a sensible pairing. Lifetimely gives you granular profit and lifetime-value numbers; Skail reads across your whole ecosystem and hands the owner an independent brief that reasons over the bigger picture. Many owners want both the deep profit detail and the cross-platform verdict.
Can I export everything Skail has built for my store?
Yes, in one click, and what comes out is more than metrics. Numbers can usually be exported from any analytics tool; what is harder to carry away is the reasoning attached to them. Skail's export includes every brief it has written, every monthly baseline, the full ledger of decisions and what actually happened after each one, and the context you taught it, as plain files (Markdown briefs, a record.json, and CSVs). There is no plan gate on leaving: free stores export the same record a paying store does, and if you stop paying you keep exporting. That record is the accumulated view of what works in your specific store, and it is meant to be handed to any analyst, any agency, or any other AI.
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